How to rent out an apartment?

27.01.2026, Nicola Stoyanov Jr.

Renting out an apartment can be a sustainable source of income and an effective way to manage an already made investment when the process is well-structured and legally secured. To achieve a balance between profitability and peace of mind, it is important to approach strategically – from the proper positioning of the property on the market to selecting reliable tenants and proper documentation.

In the following lines, we will review the entire process step by step, focusing both on financial logic and long-term comfort.

What are the main steps in renting out an apartment?

Renting out is not limited to posting an ad and handing over the keys. It is a series of consecutive actions aimed at protecting your interest as an owner and ensuring stable profitability over time.

Market research and setting the rental price

The first and mandatory step is an objective market research. Analyze similar apartments in the same area, with comparable size, furnishing, and maintenance level. When forming the rental price, the following matter:

  • location and accessibility to transport;

  • condition and quality of the furnishing;

  • availability of a parking space or garage;

  • type of building and common areas.

After such analysis, you will avoid two extremes – a too high price leading to long periods without a tenant, and a too low price that reduces the actual profitability of the property.

Preparing the ad and visual presentation

Once the price is set, it is time to prepare the ad. It should present the property clearly, accurately, and professionally. It is also important here to highlight its strengths, such as:

  • proximity to the metro or main roads;

  • low heating costs;

  • recent renovation or new furnishing.

Photos are a key element of the first impression. The best results are achieved with well-lit shots taken during the day, showing the actual size and layout of the rooms. A good ad significantly shortens the time to find a suitable tenant.

Viewings and tenant selection

Organizing viewings requires time and patience. It is important not to make a rushed decision but to approach analytically. During conversations with candidates, pay attention to:

  • income stability and employment;

  • reason for seeking a new home;

  • willingness for long-term rental.

This preliminary selection is crucial to avoid future problems related to non-payment or improper treatment of the property.

What documents are needed when renting out?

Legal compliance is the foundation of peaceful renting. Well-prepared documents protect both parties and minimize the risk of disputes.

What should the rental contract contain?

The rental contract is the main document regulating the relationship between landlord and tenant. It must be clear, detailed, and compliant with current legislation. It must include:

  • details of both parties;

  • exact description of the property;

  • monthly rent and payment method;

  • contract duration and termination conditions.

After signing the contract, you have a legal framework that protects your interests.

Handover protocol

Together with the contract, a handover protocol is always drawn up. It describes the condition of the apartment at the time of occupancy, as well as:

  • readings of electricity and water meters;

  • available furniture and appliances;

  • any remarks on the condition of the property.

This document is especially important when vacating the property and prevents misunderstandings.

Deposit and termination conditions

In practice in Bulgaria, the standard is to require a deposit equal to one month's rent. It serves as a guarantee against:

  • unpaid rents;

  • unpaid utility bills;

  • damages to the property.

It is important that the contract clearly specifies the conditions under which the deposit is withheld fully or partially, as well as the timeframe for its return.

Self-renting or working with a broker?

The choice between self-management and working with a professional mainly depends on your time, experience, and goals.

When is it appropriate to work with a broker?

Working with a real estate consultant is a practical solution when you seek efficiency and security. Professionals:

  • know the real market levels;

  • have a database of verified tenants;

  • organize viewings and communication;

  • assist in drafting contracts.

Such an approach is especially suitable for owners who view the property as an investment asset and do not wish to actively participate in its daily management.

Self-renting through ad platforms

If you have the time and desire to manage the process personally, you can use specialized ad platforms. This option requires:

  • constant communication with candidates;

  • independent selection and viewings;

  • personal engagement with the documentation.

Although it saves commissions, this approach carries a higher risk of mistakes if experience is lacking.

Tax obligations when renting out

Rental income is subject to a 10% tax. For short-term rentals through tourist accommodation platforms, legislation requires additional registrations and compliance with specific rules. Proper income declaration ensures peace of mind and predictability in the long term.

Practical tips for long-term success

To make renting sustainable over time, it is important to take care of the property and relationships with tenants.

Preparation and maintenance of the home

Before occupancy, make sure the apartment is fully compliant. Small improvements, such as refreshing the walls or fixing minor defects, often lead to higher rent and longer-term rental relationships.

Clear distinction of responsibilities

The contract should specify who takes responsibility for:

  • current minor repairs;

  • costs for consumables and fees;

  • major repairs of the building and installations.

This clarity prevents conflicts and creates stable relationships.

Most common mistakes

Among the most frequent omissions are:

  • lack of a written contract;

  • incomplete description of the furnishing.

Always monitor the regular payment of utilities to avoid accumulating debts.

Renting out an apartment is an effective tool for combining investment logic and a stable lifestyle when approached professionally. A well-structured strategy, proper documents, and the right tenant selection turn the property not just into a home but into an asset with long-term value.

 

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