Stonehard PREMIER is setting a new standard in the relationship between property developers and buyers of newly constructed properties by bringing added value and transparency to the process

Stonehard PREMIER, part of LUXIMMO GROUP, is a division dedicated exclusively to high‑quality and high‑value projects from accredited developers in Bulgaria and abroad. For these top‑tier developments, the company offers specialized services in marketing, sales, and comprehensive consulting to both buyers and developers. The selected projects are featured in the Stonehard PREMIER catalog on stonehardpremier.com and are recommended to clients of the LUXIMMO Group network.

- Mr. Stoyanov, in 2025 LUXIMMO Group celebrates 22 years of active presence in the Bulgarian real estate market. You are a recognized authority in real estate and construction, with over three decades of professional experience. Over the years, the market has weathered multiple cycles of growth, decline, crises, and transformation. Based on your considerable experience, what conclusions have you reached, and why did you decide to create the Stonehard PREMIER sub‑brand in 2025?

Stonehard PREMIER is a new unit of our specialized Stonehard agency brand, established in 2016 to work primarily in the new construction segment. Over almost a decade, Stonehard has become the Bulgarian leader in the marketing and sales of residential and holiday properties in both under‑construction and newly completed buildings and complexes. Through the local offices of LUXIMMO Group, which covers Sofia (five offices), major regional cities, and resort areas across the country, Stonehard maintains a permanent sales and service presence for clients throughout Bulgaria.
We expanded beyond national borders from the outset, offering new construction properties abroad, primarily in Greece, Dubai (UAE), Miami (USA), the Dominican Republic, and Montenegro.
Over the years, the company has sold a significant volume of pre-construction projects and has helped thousands of Bulgarian and international clients find and purchase suitable new‑build properties. A major contributor to faster and easier sales has been the dynamic and enthusiastic market with continually rising residential prices in Bulgaria, similar to trends seen in many other countries around the world. Broad market trends indicate a significant rise in home prices across Bulgaria, often outpacing historical averages, which reflects the broader international patterns.

In 2025, the property prices reached a peak. The trends indicate that buyers and private investors are changing their attitudes and decision‑making approaches when it comes to purchasing pre-construction properties, not only due to high prices but also because of the accumulated negative experiences many market participants faced in recent years. There have been both positive and negative examples of projects that were not completed to the expected quality and timelines. Attracted by low prices and strong promises, many buyers invested in underperforming projects with developers lacking proven experience or reputation. The result has been serious disappointment among buyers and a fundamental shift in how informed clients approach new investments.

Because of these dynamics, the modern buyer increasingly prefers to work with experienced development companies with a solid track record of timely completions, high-quality buildings, reputable architectural teams, high‑grade materials, and modern technologies. In addition, clients now prioritize projects that offer high living standards, elegant architecture, comfort, energy efficiency, easy maintenance, long‑term durability, and convenient services and amenities.

This is precisely whereStonehard PREMIERcomes in. Our new division is exclusively focused on working with established developers who have an impeccable history and a strong reputation. Stonehard PREMIER carefully curates high-value projects and endorses them with our trusted and accountable recommendation to a broad network of loyal, long-standing clients across all LUXIMMO Group agencies.

- How do you select the developers and projects that you present and recommend to your clients?

The process of analyzing and selecting new projects and developers is performed by our professional team of legal, financial, engineering, and sales experts. My considerable experience in the real estate agency business, combined with over 20 years in construction entrepreneurship, as well as active involvement in around 100 building and complex projects, equips me with the necessary expertise to oversee the selection process. We begin with a detailed analysis of the developer’s business, corporate history, ownership, and project documentation. We study completed projects, financial performance, and client feedback. We then review the project site, zoning and planning documents, structural files, and key architectural and conceptual elements. Further technical review includes materials, equipment, and technologies planned for the project. We also evaluate the experience and expertise of all parties involved, including architects, designers, general contractors, and subcontractors.

In summary, we assess the strengths and weaknesses of each project, its construction standards and execution class, compile all specifics and context, and perform a market‑based valuation for individual property units within the project. In the final stage, we deliver a comprehensive rating for buyers, whether for personal residence, rental investment, flip strategy, capital preservation, or capital growth, providing a clear, fact‑based assessment of the project’s market appeal.

- What are the main criteria for a project to be included in the Stonehard PREMIER catalog?

Based on our analysis, the core criteria for a high rating include:
• Proven reputation and experience of the developer and key subcontractors;
• Verified expertise of the architectural and design teams;
• Well‑planned and thought‑out building or complex concept;
• Effective use of land and space;
• High comfort and quality of living environment;
• Outstanding architectural aesthetics and internal/external design;
• Top‑class materials from leading manufacturers;
• Modern construction technologies, including strong energy efficiency;
• Market‑aligned property pricing that reflects advantages and building characteristics.

- What services does Stonehard PREMIER provide to developers and buyers?

In addition to working with buyers of new construction properties, we also work actively with developers directly. Depending on their needs and objectives, we provide a full spectrum of professional services, including project concept development (layouts, areas, interior design), construction strategy, selection of subcontractors, material and system choices, and go‑to‑market strategy for sales and marketing. We also help build branding and full communications strategies for the project, as well as property management and long‑term maintenance planning.

- How much do your services cost for clients, including buyers and developers?

At present, our services are fully free of charge for buyers of new construction real estate.Stonehard PREMIERcharges a fee exclusively to developers for the inclusion of their approved projects in our catalog. Only select developments from leading construction and investment firms are promoted to LUXIMMO Group’s established client base. The fee is a percentage of the property sales price and varies depending on the scope and level of professional services provided by Stonehard PREMIER.

See the original article in "Gradаt" here.

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