Nikola Stoyanov in the anniversary issue of Premium Lifestyle
29.06.2026, from the Stonehard Team
On June 24, 2026, the grand event celebrating the 100th issue of the luxury magazine Premium Lifestyle – one of the most recognizable Bulgarian publications dedicated to the premium lifestyle – took place.
The anniversary issue was marked with an elegant cocktail gathering trusted partners, friends of the magazine, and connoisseurs of beauty. On this occasion, the founder and main shareholder of LUXIMMO GROUP Nikola Stoyanov gave an interview regarding his award for overall contribution at the annual Imoti.net awards.
The recognition comes at a particularly symbolic moment – exactly when Nikola Stoyanov marks 30 years dedicated to the world of real estate. In the conversation, he reflects on his professional journey, talks about the values on which he builds the company, and shares his vision for the future of LUXIMMO GROUP.
The interview begins with the topic of the awards from the proven real estate portal Imoti.net, which took place in mid-June. The award makes him look back to the beginning of his professional path. In 1996, he started working as a broker in a small real estate agency, and a year later, after the 1997 crisis, he went to the United Kingdom. It was there that he gained valuable experience in marketing and created the financial foundation that allowed him to start his first company at just 24 years old.
Thirty years later, LUXIMMO GROUP ranks among the leading real estate companies in Bulgaria, with an established name both on the local and international market.
In the conversation, Nikola Stoyanov also draws attention to the international development of the company, which today has a built network of professional contacts in the United Arab Emirates, Greece, USA, Spain, Turkey, the Dominican Republic, Indonesia, Montenegro and many other markets.
A special place is also dedicated to the newest division of the company – STONEHARD Premier by LUXIMMO.
“All projects in the STONEHARD Premier catalog are personally selected by me and the key experts in our team. The common link between them is that they are truly valuable properties, backed by established construction entrepreneurs with impeccable reputations and proven experience both in Bulgaria and on the international stage, in the overseas destinations where LUXIMMO GROUP has professional activity.”
The conversation naturally moves on to OKINAWA Boutique Residence – the project awarded "Property of the Year," created by the construction-entrepreneurial company TASKOV & STOYANOV. According to Nikola Stoyanov, the modern home is no longer perceived solely as an investment.
“The understanding that a home is just an expensive investment in bricks and concrete no longer meets the needs and attitudes of the modern person. This realization personally prompted me to initiate and, together with my team, develop our entirely original concept – Healthy Building Concept. Its philosophical center is the idea of human well-being – not only as physical health, which is often implied, but above all as mental balance. For me, a valuable home today is the safest refuge, the place that guarantees you full recovery, silence, and freedom – for you and your family. That is why we turned this philosophy into very concrete engineering and architectural solutions.”
The final part of the interview is dedicated to Nikola Stoyanov's personal philosophy on success and sustainable development.
“It is very important to never stop dreaming and fighting at the same time. And in recent years, I have added one more thing to this – to definitely have fun while working or doing business. This is my formula for success and sustainable presence in business, regardless of the field.”
In the conversation, he also gives deserved recognition to the people behind the company's development. A significant role in the growth of LUXIMMO GROUP over the last decade is played by Nevena Stoyanova – his partner both in life and in business. His eldest son Nikola Stoyanov Jr. is also taking an increasingly active role in the company's development.
“I believe that when the right moment comes, the next generation will build on what has been achieved and continue the company's development with the same dedication and vision.”



In the jubilee 100th issue of Premium Lifestyle, Nikola Stoyanov talks about his 30-year journey in the world of real estate, his lifetime achievement award from Imoti.net, the development of LUXIMMO GROUP, and the vision behind STONEHARD Premier.