Nicola Stoyanov for Forbes: The new construction market chooses proven companies

The founder of LUXIMMO GROUP Nicola Stoyanov participated with a special interview in the new special issue of Forbes (Bulgaria) magazine, which is about real estate and investments and is titled „Forbes Real Estate & Investments“. The article featuring our founder and owner is titled: „Stonehard PREMIER: The new construction market today demands proven companies“.

In the interview for Forbes Stoyanov shared why today the new construction market is no longer driven by the lowest price, but by the value of the project — a deeply thought-out concept, high quality materials and finishing works, impeccable reputation of the developer and ultimately — long-term security of the investment. Today, clients are much more informed and carefully choose from which developer they buy properties "off-plan", which naturally distinguishes proven construction companies from the rest. That is why we created Stonehard PREMIER — a platform that selects and presents only valuable projects from proven developers with a high reputation, protecting the interests of both buyers and investors. I believe that the role of leading real estate agencies is no longer just to advertise and sell properties, but to take responsibility for the client's choice by providing verified offers from proven builders. We consultants must be a filter for quality and a partner in the decision-making process, not just intermediaries in transactions.

For the developers themselves, Stonehard PREMIER is an environment that gives them proper positioning, trust, and access to a prepared audience, in addition to the standard advertising of their new projects. We select our partners with a long-term vision for cooperation and work together with them on the conceptual development of the project, marketing strategy, pricing, and market presentation, so that the projects gain true inherent value and valuable advantages, instead of being just another mass product at a low selling price.

Today, the new construction market is entering its next, more mature phase — less speculation, real value, and high professionalism. This is a positive change because it leads to a higher quality living environment, more sustainable investments for clients, and greater appreciation for the efforts of established companies in the new construction industry.

The full interview with Nicola Stoyanov in Forbes Real Estate & Investments (02.2026) can be read by following this link.