Will Bulgarians return to Bulgaria?

The Story of Alexander Kara and the Choice to Succeed at Home

At a time when more and more young Bulgarians are seeking education, careers, and new horizons abroad, the question of whether they will one day choose to return home remains especially relevant. The answer is often different for each person, but at its core are the same themes – opportunities, quality of life, belonging, and personal meaning.

This is also the path of Alexander Kara – international markets manager in the new division of LUXIMMO Group, Stonehard Premier. His education and professional experience have taken place abroad, but despite the opportunities there, he chooses Bulgaria as the place where he wants to build his future.

The Dream of the World and the Reality Behind It

Since childhood, Alexander believed he would be a "citizen of the world" and develop professionally outside Bulgaria. The environment in which he grew up and his upbringing created the feeling that the big opportunities are somewhere out there.

However, the clash with reality came quickly. After arriving in the USA, he realized that life abroad does not always match the romantic idea that many have. According to him, the high standard often comes at a high price – long working hours, constant competition, and limited personal time.

Lessons from an International Career

His professional path took an interesting turn when he got the opportunity to work as a personal assistant to the world-famous director Robert Anton Wilson. His role included event organization, logistics, coordination of commitments, and intensive travel around the world.

This period brought him invaluable experience but also important life lessons. Among them, Alexander highlights discipline, the ability to work under pressure, and the skill to communicate with people at the highest level.

According to him, people with high social and professional status often share similar values – they seek quality, integrity, and clear communication. Honesty and openness are among the qualities that impress the most.

Why Bulgaria Is Becoming a Choice Again?

At a certain point, the most important realization comes – that success should not be only professional. Alexander understands that he does not want a life where work displaces time for family, friends, and personal goals.

He chooses to return to Bulgaria not as a compromise but as a conscious decision. For him, our country offers something increasingly valuable in the modern world – the opportunity for balance between career and personal life, as well as space for a person to develop their own business and ideas.

Today, when work can increasingly happen from anywhere in the world, geography is no longer the only factor for success. That is why Bulgaria is beginning to look like an increasingly attractive place.

The Advantages of Bulgaria Through the Eyes of Returnees

People who have lived and worked abroad often return with a broader worldview, international culture, and confidence in their own abilities. They also bring something else – the ability to recognize the value of what Bulgaria offers:

• a better balance between work and personal life;

• entrepreneurship opportunities;

• a competitive tax environment;

• access to quality services and increasingly higher standards;

• closeness to family and friends;

• a dynamically developing market.

According to Alexander, our country is visibly changing in a positive direction – both infrastructurally and in terms of social culture. More and more people value quality, professionalism, and good service, which is a sign of a mature and developing society.

The New Generation of Professionals in Bulgaria

Today Alexander Kara directs his energy and international experience towards the development of Stonehard Premier – the new division of LUXIMMO Group with ambitions for a global presence in the high-end real estate market.

For him, success comes with persistence, patience, and creativity in work. He is convinced that a good professional does not copy but learns from the best and turns what is learned into their own signature.

Will Bulgarians Return?

Alexander Kara’s story shows that returning to Bulgaria is no longer a step backward but increasingly a strategic choice. For many, abroad provides knowledge, contacts, and perspective, but home remains the place where these lessons can be realized most meaningfully.

And the short answer to the question of whether it’s worth returning often sounds simple:

Home is home.

Watch the full video interview to hear more interesting moments from the conversation, valuable exchange of experience between the two interlocutors, and their candid view on life, success, and the opportunities Bulgaria offers today.