Stonehard PREMIER introduces a new standard in the relationship between developers and new construction buyers, adding additional value and transparency to the process.

The new division of the group   Stonehard PREMIER   is focused solely on the highest quality and valuable projects from established builders in Bulgaria and abroad. For these first-class projects, the company's team offers specialized services in marketing, sales and comprehensive consulting to buyers and construction contractors themselves. Selected questions are entered in the STONEHARD REPAIR Catalog at www.stonehardremier.bg and sent to the clients of   LUXIMMO GROUP .

- Mr. Stoyanov, in 2025, LUHIMMO GROUR will celebrate 22 years of active presence on the Bulgarian real estate market. It is a respected expert in the field of real estate and construction with 30 years of experience. Over these years, the market has undergone a number of ups and downs, crises and transformations. Based on your many years of experience, what conclusions did you reach and why did you decide to create the new sub-brand Stonehard PREMIER in 2025?

- PREMIER is the new division of our specialized agency brand Stonehard, created in 2016 with the aim of working primarily in the new construction segment. In its almost 10 years on the market, Stonehard has become the Bulgarian leader in the sale of residential and holiday properties in buildings and complexes under construction or newly constructed. Through the local offices and representatives of our group LUHIMMO GROWTH, covering the capitals (5 offices), large regional cities and villages throughout the country, Stonehard has a permanent presence with sales and customer service in all key points of Bulgaria. We have developed the company beyond the borders of the country and from the very beginning we have been offering new construction properties abroad - mainly in Greece, Dubai (UAE), Miami (USA), Dominican Republic, Montenegro, etc.

Over the years, the company has managed to realize a significant number of "green" sales and has helped thousands of Bulgarian and foreign clients select and purchase the new construction property that is right for them. A particularly dynamic and enthusiastic market with constantly rising residential property prices, which we have witnessed over the last decade, has contributed greatly to the quick and easy sales of newly built properties. The increase in housing prices in Bulgaria is over 150%. The situation is similar in many other countries around the world.

By 2025, the development of the market and, respectively, property prices will reach a tipping point. Trends show that buyers and private investors in such properties are already changing the emphasis and the way in which they make decisions about purchasing property “on the green”. The reasons lie not only in the high prices, but also in the negative experience experienced by many market participants in recent years. There have been both positive and negative examples of residential projects that were not completed with sufficient quality and on time. Attracted by low prices and big promises, many people invest in unviable projects of prospective construction entrepreneurs with zero experience or a dubious reputation. The result is serious disillusionment among buyers and a fundamental change in the process, after which smart clients already make a decision to invest in new projects in the construction process.

Due to all these circumstances, the choice of today's buyer is increasingly on the side of experienced and proven construction companies with rich experience and proven success in completing buildings on time and with quality, the work of respected design teams, with high-class materials and state-of-the-art technologies. In addition, these are projects with high aesthetic value, elegant architecture, impeccable living comfort, a protected and harmonious living environment, high energy efficiency, easy and inexpensive maintenance, with solutions that guarantee the longevity of the building, and last but not least - amenities and services on site, accessible to residents and technicians. family.

Namely, it comes and runs on a STONEHARD REMEMBER. The new division will concentrate exclusively on the work of the most profitable and progressive companies with rich experience, long-term and advanced ytopia and Categorically proven examination. Our service is exceptionally logical and useful — PREMIER selects only worthy projects and builders and presents the technical projects with our solid and responsible recommendation to the entire multi-thousand audience of loyal and long-standing clients of all our agencies from   LUXIMMO GROUP .

- How do you select the construction contractors and projects that you represent and recommend to your clients?

- The process of analyzing and selecting new valuable projects and solid entrepreneurs is carried out together with my professional team of lawyers, financiers, engineers and traders. My many years of work experience in the agency business combined with more than 20 years in the construction industry, as well as my active participation in various forms in about 100 building and complex projects, give me the necessary knowledge and expertise in this field. From there, our important connections, contacts and acquaintances with high-ranking positions in various fields of construction and real estate, as well as in parallel industries - architects and designers, construction supervision, specialized firms, arise.

When choosing new projects and customers, we usually carry out a detailed analysis of the business of the company developing the project. We carefully follow its corporate history, interview the owners and shareholders, learn about previously completed projects, review financial statements for the last few years, and analyze opinions and feedback from clients who have already worked with the company in question. After familiarizing yourself with the entire project, its location, a review of the site documentation and construction books, the main characteristics of the building and the overall concept that the entrepreneur has developed. Subsequently, we analyze in detail the individual technical parts of the project, the materials, equipment and technologies that the builder plans to invest. We also review the companies involved in the overall development of the building or complex, including: architects and designers for parts of the technical project, the project manager, the main contractor and the subcontractor companies, as we assess the level of their expertise.

In summary - we evaluate the strengths and weaknesses of the project, its standard and class of implementation, compile all the specifics, facts and circumstances, as well as the estimated budget for implementation, and make an estimate of the market price of the individual property units in the project. At the final stage of the analysis, we make a conclusive assessment of the attractiveness of the property both for buyers looking for property for their own use, as well as for private financial investors who buy with the aim of renting it out, flipping, preserving capital or profiting from price appreciation. Based on the process described above, a project rating is given.

- What are the main criteria and requirements for a project to be included in the Stonehard PREMIER Catalog?

- Based on the results of the analysis of the project and its contractor (construction contractor), the experts at Stonehard PREMIER give a comprehensive rating to the project. If the rating is high enough, the project could be included in our Catalog and, accordingly, be presented and recommended to our clients.

The main criteria for a project to receive a high rating and be advertised for sale to LUHIMMO GROWTH clients are summarized as follows:

• High reputation and experience of the construction contractor or the contractors involved;

• Proven expertise of the design team;

• Well-thought-out and planned concept of the building/complex;

• Effective development of the territory and space;

• Comfort of use and high quality of the living environment;

• Aesthetics of architecture and design, both exterior and interior;

• High-class materials from leading global manufacturers;

• High-current consumer technologies, incl. level of energy efficiency;

• Adequate sales price of the property units in the project, considering the surroundings and characteristics of the building and the apartments in it.

- What are Stonehard PREMIER's relationships with the builders themselves and what services do you provide them?

- It is important to note that, in addition to new construction property buyers, we also work quite actively with construction entrepreneurs themselves. Depending on the technical needs and wishes for the use of our rich market expertise, we can provide a full range of professional services. I would mention in this number the development of a concept for the design and layout of the housing units in the project (layouts, areas, interior design), aesthetics and architectural style, construction strategy, selection of construction companies, selection of materials, technologies and systems for equipping the building/complex. We can also design and build a complete Go-to-Market concept for the market implementation of a project, including marketing, advertising, branding and a comprehensive communication strategy. Last but not least, I would also like to mention the development of a concept for the management and support of the finished building.

- How much do you charge for clients, including for clients and small business owners?

- At the moment, our services are completely free of charge for buyers of new construction properties. Stonehard PREMIER receives only a fee from construction companies for the inclusion of approved technical projects in the Catalog with selected projects from leading construction and investment companies, which are promoted to LUHIMMO GROWTH clients. This fee is calculated as a percentage of the sales price of the housing units in the project, and the percentage itself varies depending on the volume and degree of professional services provided to the specific construction company by Stonehard PREMIER.

See the original article in "Gradot" here.

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