Stonehard PREMIER introduces a new standard in the relationship between developers and new construction buyers, adding additional value and transparency to the process.

The new division of the group   Stonehard PREMIER   is focused solely on the highest quality and valuable projects from established builders in Bulgaria and abroad. For these first-class projects, the company's team offers specialized services in marketing, sales and comprehensive consulting to buyers and construction contractors themselves. Selected questions are entered in the STONEHARD REPAIR Catalog at www.stonehardremier.bg and sent to the clients of   LUXIMMO GROUP .

- Mr. Stoyanov, in 2025 LUXIMMO GROUP will celebrate 22 years of active presence on Bulgaria’s real estate market. You are a respected expert with 30 years of experience in real estate and construction. Over these years, the market has undergone numerous rises, crises, and transformations. Based on your long-term experience, what conclusions have you drawn, and what led you to establish the new sub‑brand Stonehard PREMIER specifically in 2025?

"PREMIER is the new subdivision of our specialized real estate brand Stonehard, founded in 2016 with the aim of focusing on the new construction segment. Over nearly 10 years on the market, Stonehard has become Bulgaria’s leader in sales of residential and vacation properties—buildings and complexes under construction or newly completed. Through our local offices and representations within the LUXIMMO GROUP covering the capital (five offices), major regional cities, and resorts across the country, Stonehard maintains a permanent presence with sales and services in all key locations in Bulgaria.
We expanded beyond national borders from the outset, offering new construction properties abroad—primarily in Greece, Dubai (UAE), Miami (USA), the Dominican Republic, and Montenegro.
Over the years, the company has successfully executed significant off‑plan sales, helping thousands of Bulgarian and international clients select and purchase suitable new‑build properties. A major factor in these rapid and smooth sales was the dynamic and enthusiastic market with continuously increasing property prices witnessed over the past decade—property values in Bulgaria have risen by over 150%. Similar trends are observed in many other countries worldwide.

In 2025, the market development and property prices reached their peak. Trends show that buyers and private investors in such properties are already changing their approach to purchasing off‑plan. The reasons are not only high prices but also widespread negative experiences with many participants in the market over recent years. Both positive and negative examples emerged of residential projects that were not executed to sufficient quality or on time. Attracted by low prices and big promises, many people invested in failed projects by inexperienced developers with questionable reputations. The result was serious disappointment among buyers, and a fundamental shift occurred in how discerning clients now decide to enter investments in new‑build projects under construction.”

“Because of all these circumstances, today’s buyers increasingly choose experienced and proven construction companies with rich track records and reputations for timely and high-quality delivery, credible design teams, use of premium materials, and the most modern construction technologies. Additionally, these are projects with high esthetic value, elegant architecture, impeccable residential comfort, safe and harmonious living environments, high energy efficiency, easy and inexpensive maintenance, solutions ensuring long-lasting buildings, and, last but not least, convenient amenities and services on site available to residents and their families.”

“This is precisely where Stonehard PREMIER plays its role. Our new subdivision focuses exclusively on working with established builders and developers with extensive experience, proven success, and categorically solid reputations. Our service is extremely logical and valuable—PREMIER selects only high-value projects and developers, and presents their projects with our solid and responsible recommendation to the far-reaching loyal audience of LUXIMMO GROUP clients.”

- How do you select which developers and projects to feature and recommend to your clients?

“The selection process for new high-value projects and developers is carried out in collaboration with my professional team of lawyers, financiers, engineers, and sales experts. My many years of experience in real estate combined with over 20 years in construction—and my active involvement in around 100 building and complex projects—give me the necessary knowledge and confidence as an expert in this field. From this stems our crucial connections, contacts, and acquaintances with high-level individuals across construction and real estate, as well as complementary industries—architects and designers, construction oversight, specialized firms.
During project and developer selection we start with a detailed business analysis of the developer company, its corporate history, owners and shareholders, completed projects, and financial results over recent years. We analyze client feedback, review all project documentation such as location and parcels, building characteristics, overall concept, and then examine the technical parts, materials, equipment, and technologies the developer intends to use. We also evaluate the firms involved in the building or complex development—including architects, project managers, main contractor and subcontractors—to assess the level of their expertise.
Finally, we evaluate the strengths and weaknesses of the project, its execution standard and quality, compile all specifications, facts, circumstances, proposed budget, and perform a market pricing assessment for each unit in the project. As a final step, we rate the overall attractiveness of the property for both owner-occupiers and private investors considering rental, flipping, capital preservation, or price appreciation. This comprehensive process provides a project rating.”

- What are the key criteria and requirements for a project to be included in the Stonehard PREMIER catalog?

“Based on our analysis of the project and its developer, Stonehard PREMIER experts assign a comprehensive rating. If the rating is sufficiently high, the project may be included in our Catalog and recommended to clients. The main criteria include:
• A strong reputation and experience of the developer or subcontractors
• Proven expertise of the design team
• Well-thought-out architectural and planning concept of the building or complex
• Efficient land use and thoughtful spatial planning
• Comfort of use and high-quality residential environment
• Architecture and design aesthetic, both exterior and interior
• High-class materials from leading global manufacturers
• Modern construction technologies including high energy efficiency
• Adequate sales price aligned with the advantages and characteristics of the building and residences.”

- What is the relationship between Stonehard PREMIER and the developers, and what services do you provide them?

“Importantly, besides working with buyers of new sophisticated properties, we work actively with the developers themselves. Depending on their needs and desire for our extensive market expertise, we can provide a full spectrum of professional services. We mentioned building design concepts and layouts, internal design, aesthetic and architectural style, construction strategy, selection of subcontractors, materials, equipment, and building systems. We also develop go-to-market strategies for project market rollout—including marketing, advertising, branding and full communication strategy—as well as property management and post-completion support.”

- How much do your services cost for clients, including buyers and developers?

“Currently, our services are completely free for buyers of new-build properties. Stonehard PREMIER receives a single fee from the developers for including approved projects in our Catalog, which is promoted to LUXIMMO GROUP clients. This fee is calculated as a percentage of the sales price of the units in the project, and the exact percentage varies depending on the volume and level of the professional services provided by Stonehard PREMIER.”

See the original article in "Gradаt" here.

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